Sales: How to Defeat the Four Reasons We Do Nothing

July 30, 2015

The website Sales & Marketing Management tells us that there are four reasons why homeowners can be stuck in the status quo, and offers advice on how to overcome their inertia.

The article references a study by research psychologist Christopher Anderson titled “The Psychology of Doing Nothing,” which states that “Delays transform into lost opportunities, and adhering to the status quo is frequently unjustified given advantageous alternatives. Still, individuals persist in seeking default no-action, no-change options.”

The four causes are stability of preferences, anticipated regret or blame, the cost of taking action or going through change, and selection difficulty.

Read more at Sales and Marketing Management

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