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Sales — Home Improvement



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How to Stop Selling and Start Closing Sales

One of the biggest mistakes a salesperson can make is viewing the sales process as a one-sided transaction




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Roofing Warranties: Straightening Out the Confusion

The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

Sales Call Disconnect

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

For One Window Company, Online Sales Are Heating Up

While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has

How to Explain Other Contractors to Your Clients 

The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

How to Overcome the ‘That’s Too Much’ Sales Objection

It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.

Sales: One-Leg ‘Policy’ Risks Offense

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

Future Shock: Remodelers, Meet Your Millennial Clients

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Game On: Let the Selling Begin

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

Game Changer: New Rules for Remodeling Sales

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

'Tis the Season for Home Improvement

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

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