Sales: 6 Shortcuts in the Science of Persuasion [Video]

May 07, 2015

The art of persuasion is a skill worth a remodeler's time to master, and according to psychology and marketing professor at Arizona State University Robert B. Cialdini, there’s a science to it.

Cialdini's research shows that it all revolves around these six shortcuts: Reciprocity, scarcity, authority, consistency, liking, and consensus.

Learn more in the whiteboard video above. If you’re interested in more business tips from Cialdini, visit his YouTube channel Influence at Work.

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