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Reed Construction Media launches the National Housing Quality Executive Council

Top remodelers and builders to help guide editorial

January 31, 2010
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Reed Construction Media, a division of Reed Business Information that includes Professional Remodeler, Professional Builder and, has launched the National Housing Quality Executive Council, a group of 29 remodelers, builders and housing consultants who are fully committed to serving the industry with practical advice concerning all crucial aspects of the home-building and remodeling businesses. (The full list of council members appears on p. 66.)

In the coming months, NHQ Executive Council members will deliver their proven, actionable advice through weekly blog posts at and ongoing participation in articles, industry roundtable discussions, education sessions and conference calls. Their areas of expertise include leadership; strategic planning; performance management; customer satisfaction; human resources; construction quality; trade relationships; business results; sales and marking; and supply-chain management.

"In this difficult market, there is little room for error for members of the residential construction industry. Only by rigorously applying the foundations of a strong, quality-driven business will our community survive, profit and excel," says Dean Horowitz, general manager of Reed Construction Media. "This new approach to content creation and delivery demonstrates the willingness of this community to participate in the success of its peers."

The majority of NHQ Executive Council members are intimately involved as judges in the prestigious National Housing Quality (NHQ) Awards (operated jointly by Reed Construction Media and the NAHB Research Center) — the industry's sole awards program recognizing excellence in quality management and operations. And many are past NHQ Award winners, including Bill Saint, president and CFO of Simonini Builders (2010 winner), and Kevin Estes, owner and founder of Estes Builders (2005 and 2007 winner). NHQ Executive Council members will continue to oversee the judging and execution of the NHQ Awards.

"Remodelers today need to know what works in real life, not in theory," says Jonathan Sweet, editor in chief of Professional Remodeler and co-editor of "Bringing the insight of these industry innovators together with that of our award-winning editorial staff ensures we'll be able to deliver the crucial information that contractors need."

The NHQ Executive Council will serve as the backbone of an enhanced, "community-based" content strategy for the Reed Construction Media residential construction brands, including Professional Remodeler, Professional Builder, Custom Builder and The editorial team will connect with subscribers, visitors and attendees through industry roundtables; exclusive research projects; and in-person and online events aimed at delivering proven, actionable solutions for builders and remodelers.

"The NHQ Executive Council brings together many of the industry's best minds when it comes to running a high-quality, profitable home-building business," says David Barista, editor in chief of Professional Builder and Custom Builder and co-editor of "You can consider them among your most trusted advisors."

The National Housing Quality Award is a Malcolm Baldridge-style quality and performance excellence award that Reed Construction Media has produced with the NAHB Research Center since 1992. For more on the program, visit

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