flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Is Recruiting 90 Percent Marketing?

Advertisement
billboard -
Management

Is Recruiting 90 Percent Marketing?

Four pillars of one company's proven hiring process


By Vincent Aviani January 4, 2018
This article first appeared in the January 2018 issue of Pro Remodeler.

Since its founding in 1983, Reborn Cabinets, based in Anaheim, Calif., has grown to become an industry standout with nearly $45 million in revenue in 2017 and as many as 400 employees on any given day. The company delivers on its sales promises with great installers, field engineers, designers, and project leaders. Reborn also relies on a call center to help process leads. Needless to say, company president Vince Nardo is constantly looking for good employees. “We have three full-time people recruiting for us,” he says. “It’s a learned trade. Not everybody can do it.”

More than just reviewing résumés, scheduling appointments, and making phone calls, Nardo views the recruiting team as marketing pros. “Recruiting is a marketing function,” he says. “I look at it as outbound marketing, like billboards, radio, or newspaper advertising.”

The best way to hire people, Nardo believes, is to first impress them with the company environment. “The remodeling industry thinks recruiting is just about hiring. It’s not,” he says. “You are selling somebody on your company.”

Nardo explains that to attract the best employees, remodeling firms should emphasize the following areas throughout the hiring process:

Core values of the company: What does the company stand for and how do these ideals translate into employee satisfaction? It’s also helpful to showcase any company cause or vision for improving the world.

Future advancement opportunities: Emphasize that there is a clear path for promotion within the company. If there is a continuing education program, make sure the candidate is aware of it.

Compensation package: Remember that compensation can be more than money. For example, does the company offer flex days or opportunities for remote work? Is there a bonus structure or other spiffs that could help sway the candidate in your direction?

Interview process: This can be the most important element of recruiting. Create presentations that are interesting and informative, and present the work environment as warm and welcoming.

“The whole idea should be to give each potential employee a world-class experience,” Nardo says. “We even provide our candidates with a marked parking spot in the front of the building to show they are welcomed.”


written by

Vincent Aviani

Vincent Aviani is an award-winning writer living in Los Angeles and Montericco, Guatemala. He has more than 15 years’ experience writing about the people, places, and events that shape the real estate and building industries.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

Everyone Should Have a Number: KPIs for Your Design Build Team

Measuring key performance indicators guides your team to success while creating accountability and ownership

How to Revamp Your Pre-Construction Process 

Experiencing too much slippage and delays? See how Bridget Bacon of Red House Design Build solved these issues by improving the remodeler's pre-construction process

How This Remodeler Revamped Their Pre-Construction Process

Bridget Bacon of Red House Design Build outlines how she helped transform the pre-construction process for improved finances and morale

Building A Small Projects Division from the Ground Up

Through hard work and careful strategy, Harth Home Services has seen big growth

A Mindset of Serving Others

A research study shows surprising results about what makes us take ownership of our work.

3 Keys to Successful Team Management

On this episode of Women at WIRC, hear Laura Burnes delve into her approach to leadership and project management, in addition to sharing insights into Adams + Beasley Associates' winning culture. 

Preparing for an Uncertain 2024

Here's how remodelers can prepare for unpredictable market

4 Steps to Prep Your Business for Contraction

How a remodeling company plans ahead for the worst of times (and the best of times)
 

Helping Remodelers 'Get Their House In Order'

From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners 

4 Keys to Home Improvement Hiring

Successful recruiting and retention strategies from the CEO of exterior remodeling company The Home Doctor

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -