flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Pro's Picks: Rehash by Hatch

billboard -
Business Tools & Software

Pro's Picks: Rehash by Hatch

A messaging platform that targets potential clients to prevent leads from slipping through the cracks.

By Pro Remodeler Staff February 17, 2021
Hatch Rehash
This article first appeared in the February 2021 issue of Pro Remodeler.

Ryan Shutt Southwest ExteriorsRyan Shutt

Marketing Director

Southwest Exteriors

San Antonio, Texas

WE USE HATCH’S REHASH TOOL, a messaging platform that targets potential clients who had previous demo sales, canceled meetings, or website visits that didn’t result in a sale. The product is made specifically for the home improvement space, which is important. I can’t tell you how many vendors or agencies I’ve talked to that are smart but don’t understand our industry. It is a huge time saver on the front end set up in that they speak our language.

Rehash interacts with our CRM system (MarketSharp) and builds daily text message campaigns based on the criteria we have set forth. “A demo, no sale” communication could go out the third day after that to try and re-engage the homeowner. Once that person responds to the personalized text, our rep, who is 100% responsible for Hatch, jumps in to chat back and forth. We deploy those campaigns based on her schedule so that way she can respond immediately.

Texting is a huge benefit because people rarely answer phone calls anymore. With texting, there’s a much higher response rate for us and higher conversion rate. Many times we get a response of ‘Hey, I’m in a meeting. Let me call you back in 10 minutes.’

In 2020, Hatch brought in just north of 600,000 sales based on our estimations.

We’re an $11-million company, so that’s a very healthy percentage of sales for us. The one thing to note is that Hatch is a growing company, so you will work with new people on the team.

Related Stories

Top 100 Products 2022

The industry's best, determined by our audience

Why and How This Remodeler Uses Matterport

An operations manager shares his Matterport review and how the 3D scans help through all stages of construction

Top 100 Products for 2021: Software

Products from Adobe, Houzz, Hatch, Ingage, JobTread, Surefire Local, Leap, Revit, MarketSharp, Breezy, 1build, Hearth and improveit360. 

Pro's Picks: MarketSharp

One pro shares her favorite CRM that everyone on her team uses for contracts, scheduling, and more. 

Pro's Picks: Breezy

One pro's favorite platform fosters collaboration and team investment in the hiring process. 

Pro's Picks: Leap

An all-encompassing software solution for home improvement companies that handles financing, contracts, and more.

Top 100 Products for 2020

The year's top 100 products as decided by you, our readers

Innovative Products: Two New Products from Owens Corning

The shingle color of the year is ... blue? Yep! And homeowners can check out multiple options with the new Build Your Roof tool.

Innovative Products: BuildBook

A mobile-first CRM with a social media touch

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -