Vinyl siding was the most used principle exterior cladding material in 2025, surpassing stucco for the second time since 2018, the National Association of Home Builders reported. While the NAHB’s data focused on newly constructed homes, the findings still provide professionals in the remodeling and home improvement space insight into product trends.

For homes started in 2025, 27.7% had vinyl siding as the principal exterior wall material. Vinyl siding was closely followed by stucco at 24.1% and fiber cement siding at 22.6%.

While vinyl has historically held a much larger share, at a high of almost 40% in 2001, the share fell rapidly between 2010 to 2015. However, this share has remained fairly steady since then. Meanwhile, stucco rose rapidly from 17% in 2010 until peaking at 28% in 2021.

The strongest trend, however, has been the growing popularity in fiber cement siding. Also notable is the decline of brick siding, from almost a quarter of homes in 2012, to just under 17% in 2025.

Home Size and Material Preference

Vinyl siding had the largest market share among smaller homes (under 2,000 sq. ft.), while fiber cement was most common in larger homes (3,000 sq. ft. or more). Stucco was widely used across all home sizes but was most prevalent in mid-sized homes (2,000–2,999 sq. ft.).

Regional Material Preferences

Climate, regional building practices, material availability, and architectural styles create substantial differences in siding preferences across the country.

Vinyl siding was the most widely used primary exterior material in five out of nine census divisions. It was used on 73% of the new homes started in the Mid-Atlantic, 72% in New England, 71% in the East North Central, 47% in the West North Central, and 39% in the East South Central. Notably, this was the first time since 2020 that vinyl siding surpassed brick siding in the East South Central division.