OK Google, Find Me a Remodeler

HomeAdvisor continues to expand its footprint in the digital age

January 22, 2018
homeadvisor gets on google

While some companies are still struggling to step into the 21st century, HomeAdvisor is 20 miles in and gaining speed. The company made waves throughout 2017 with continued aggressive growth and its acquisition of Angie’s List, to form ANGI Homeservices. Keeping up that pace, HomeAdvisor closed out the year by grabbing one last headline: Its integration with Google Assistant.

The voice search interface is Google’s answer to Amazon’s Echo (i.e., Alexa), a voice-controlled, virtual personal assistant that has already been adopted by more than 11 million people worldwide, the majority of them in the U.S., according to a report from Morgan Stanley. HomeAdvisor’s decision to integrate with Google is an obvious move for a company trying to capture market share, but it’s also a calculated one. As ANGI Homeservices CEO Chris Terrill explained in a statement: “Having built the products and technology to seamlessly connect homeowners and service providers on demand, HomeAdvisor is the ideal home services marketplace to partner with voice assistants across the spectrum.”

About the Author


About the Author


James McClister is managing editor for Professional Remodeler.

Comments

Comments

home advisor keeps emailing me to take leads for customers i can't fit into my schedule, what i am saying is these customers call me, i can't do their work, they call home advisor, home advisor emails me.

to the customer i would say that in this current construction environment all home advisor offers is people who are willing to pay for leads for whatever reason.

and to be honest it doesn't cost a contractor much to buy a geo related keyword domain name and put up a small site. and from experience it will rank first page on yahoo and bing relatively easily and with a little work on google also.

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