The Home Depot Expands Pro Digital Experience
The Home Depot is enhancing its Pro Xtra loyalty program to help professional remodelers, home improvement pros, and others in the building trades to better manage their projects, materials, and businesses.
The changes focus on the digital experience, providing complete visibility and control in one central place so that the updated The Home Depot Pro site functions as a project management tool with features built for the day-to-day workflow.
The site places front and center those tools Pros rely on most, including:
- Project Planning: Pros can organize large jobs with personalized delivery preferences, preferred pricing, and inventory visibility. They have access to the majority of The Home Depot’s product assortment within the Project Planning tool, including millions of items available in stores and fulfillment centers. The recently launched Material List Builder AI integrates directly with the Project Planning tool, which interprets project intent to quickly generate actionable material lists.
- Real-Time Delivery Tracking: Pros can now track down-to-the-minute delivery of big and bulky materials like concrete, drywall, and lumber.
- Complex Order Scheduling: Pros can schedule and manage deliveries even when items are coming from multiple locations, ensuring materials reach the jobsite based on availability.
- Purchase History: Purchase history has been simplified to make it easier to organize and search previous orders and receipts.
- Shared Access: Customizable permissions allow pros to maintain oversight while also allowing their teams certain access so projects keep moving. Pros can also collaborate directly with their Home Depot Pro team within the site, providing consistent support and expertise on product selection regardless of whether a Pro is in store or online.
This expanded digital experience is a part of The Home Depot’s ongoing investment to grow its system of capabilities for Pros, and The Home Depot will continue to add new features within the platform.
“Pros run their business from the truck, the jobsite, and our aisles – not a desk,” said Mike Rowe, executive vice president of Pro for The Home Depot. “Our upgraded Pro site experience provides tools that work the way Pros do, by integrating project management into their mobile workspace to help them oversee entire jobs, not just individual purchases. And the best part is that all of these tools are available through one supplier.”
The Pro digital workspace is available for free to all Pro Xtra members online or within The Home Depot mobile app. In addition to digital tools, The Home Depot offers its Pro Xtra members personalized pricing and custom rewards.
