With the Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) being a combined event in 2014, a stand-alone kitchen unit is a natural addition to Professional Builder’s Show Village ‘neighborhood.’ In addition to the Ultimate Kitchen, Show Village offers show attendees three modular homes to tour.
Food & Wine magazine is partnering with Professional Remodeler magazine in collaboration with renowned kitchen designer Wendy Johnson, CKD, on the modern, high-end unit. It will be designed to handle the demands of two gourmet cooks at once, featuring oversized countertops and sinks, with a 17-foot island as the focal point. Johnson will work with the Food & Wine editors to develop kitchen design concepts.
The Ultimate Kitchen will afford sponsors the opportunity to have their products displayed in a real setting for IBS/KBIS attendees to view. Evening entertainment and block parties will draw additional attention. After the February 4-6 IBS/KBIS event, the Ultimate Kitchen will travel to the Pacific Coast Builders Conference, June 25-26, in San Francisco. Estimated combined attendance for both shows is more than 95,000.
In addition to their products being on display, participating sponsors will receive on-site signage recognition, plus print and digital promotion and advertising packages.
The combined print and online audience of Food & Wine and Professional Remodeler, an SGC Horizon publication, exceeds 10,000,000. For more information on Food & Wine, visit www.foodandwine.com. For more information on Professional Remodeler, Professional Builder and Show Village, visit www.HousingZone.com. For information on the Ultimate Kitchen sponsorships, contact Tony Mancini at tmancini@sgcmail.com; 610.688.5553.
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