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Motivation Across Age

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Motivation Across Age

Age diversity affects motivation on the job.


June 30, 2001
This article first appeared in the PR July 2001 issue of Pro Remodeler.

Age diversity affects motivation, says Marilyn Moats Kennedy, a career strategist. Managers who assume that perks such as retirement plans are universally desired experience frustration. Some examples of each age group’s motivation.

Pre-Boomers (1934-1945): money, responsibility, public recognition, accomplishment, desire to lead, control, organizational loyalty

Boomers (1946-1959): more money, promotion, public recognition, peer recognition, desire for subordinates, control, loyalty to self

Cuspers (1960-1968): do well by doing good, meeting organizational goals, recognition from boss, bonuses, stock options

Busters (1969-1978): time off, mentoring, meeting own goals, recognition from boss, skills training, stock options

Netsters (1979-1984+): time off, mentoring, portable skills training, meeting own goals, stock options, employment, sales training


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