Maytag Partners With HomeAid America

Maytag will contribute appliances and funding for HomeAid projects.

February 04, 2014

More than 630,000 people experience homelessness on any given night in the U.S., according to the National Alliance to End Homelessness. To support those in need, Maytag brand is teaming up with HomeAid America to help supply temporary shelter for homeless families working to get back on their feet.

As part of the partnership, Maytag will contribute appliances and funding to HomeAid, a non-profit organization that builds and renovates multi-unit shelters for America’s temporary homeless families and individuals. To date, HomeAid has built more than 350 housing projects nationwide at a value of more than $200 million — nearly 50% of which was donated by the building industry.

“Now more than ever there are people in America that need help, and Whirlpool Corporation has always been a leader in assisting with safe and secure shelter,” said Bob Bergeth, general manager, Whirlpool Corporation builder sales. “Just as Maytag brand is known for dependability, HomeAid has served as a dependable lifeline for thousands of Americans who needed a place to stay as they rebuilt their lives. For this reason, we’re very pleased to partner with HomeAid.”

To kick off the brand’s support of HomeAid, Maytag kitchen and laundry appliances will be installed in eight apartments being added to the New Vista Shelter in Fullerton, Calif. The effort is HomeAid’s 50th development in Orange County and is part of a combined effort between Pathways of Hope, Shea Homes and HomeAid Orange County. When completed, the new apartments will provide shelter for up to 36 people.

“We are thrilled to add Maytag as a national partner for HomeAid America,” said Peter Simons, CEO of HomeAid America. “Maytag has been a household name for generations, known for their dependability and reliability; those are two wonderful qualities in a partner. HomeAid is very lucky to have them on our side as we continue our effort to provide housing and other assistance for today’s homeless.”

The New Vista Shelter expansion marks the kickoff of HomeAid America’s 25th anniversary. In 2014, HomeAid America will highlight the growth and successes of the organization as well as celebrate their donors, volunteers and a number of new projects. Since its founding in 1989, HomeAid America’s shelters have provided more than 7,500 beds per night throughout the nation and have housed more than 170,000 people as they work to rebuild their lives.

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