Marketing

digital marketing for remodelers

Photo: sitthiphong | stock.adobe.com

Understand your company's digital marketing opportunities. 

Bull or bear? We take a look at three tech stocks that affect remodelers.

A look at three tech stocks that affect remodelers

Melinda Dzinic of Euro Design Build Remodel in Texas uses video to engage website visitors

Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors

 

Taking steps to make a remodeling home tour program a success

As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner

Jared Mellick in the studio for call-in radio show In The House

Jared Mellick, president and co-founder of Universal Roofing & Contracting, in the studio for his weekly Central Florida call-in radio show In The House. Photo: courtesy Universal Roofing & Contracting

Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big

Holiday ideas for home improvement companies

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Are online referrals the remodeling industry's future?

Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring

Warranty work pays off for remodelers with more leads

It pays to make warranty work part of your sales process. Here's why 

Marketing tactics need not be a gamble

Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time

What Matters? Clicks vs. Conversions

As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.

5 Online Metrics That Matter for Home Improvement Lead Generation (and 5 That Don’t)

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

Create dialogue with your customers via social media.

In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.

Jackson Design & Remodeling's showroom in San Diego

We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business

Thumbs up or down? Online reviews left unchecked have the potential to ruin your reputation

An online rant by some unhappy, embittered, or enraged customer may be on the cards at some point for your company, but you can take steps to limit the fallout

full-service remodeler toolbelt

Small projects lead to bigger projects, and staying in regular contact with past clients will ensure that you are the go-to person for that work

How to make your website stand out to younger consumers

tips for remodelers to get more online leads

Websites have two audiences: search engines and people. Here’s how to satisfy both to improve  your ranking, increase traffic, and generate more quality leads

person using smartphone

If you're like most remodeling companies, you can put your company Facebook page to better use as a marketing tool.

If you've never googled yourself or your company, give it a try. Do you like what you see? Will potential clients?

Images are critical to success with social media. But the specs for optimal size and format is not the same for every platform.

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