Marketing
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Understand your company's digital marketing opportunities.
Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors
As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner
Jared Mellick, president and co-founder of Universal Roofing & Contracting, in the studio for his weekly Central Florida call-in radio show In The House. Photo: courtesy Universal Roofing & Contracting
Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big
Holidays present some unique opportunities for marketing, managing, selling, or just giving back
Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring
It pays to make warranty work part of your sales process. Here's why
Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.
We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business
An online rant by some unhappy, embittered, or enraged customer may be on the cards at some point for your company, but you can take steps to limit the fallout
Small projects lead to bigger projects, and staying in regular contact with past clients will ensure that you are the go-to person for that work
How to make your website stand out to younger consumers
Websites have two audiences: search engines and people. Here’s how to satisfy both to improve your ranking, increase traffic, and generate more quality leads
If you're like most remodeling companies, you can put your company Facebook page to better use as a marketing tool.
If you've never googled yourself or your company, give it a try. Do you like what you see? Will potential clients?
Images are critical to success with social media. But the specs for optimal size and format is not the same for every platform.