The National Association of the Remodeling Industry (NARI) has announced a partnership with NASCAR team Spire Motorsports
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
The new marketing isn’t simple, and it constantly changes. Can you opt out of it? Not really, if you want to be in business for the long term.
Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source
The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target
Some tactics for boosting SEO have nothing to do with keywords, content, or tags
Social media is only powerful with an effective strategy behind it
A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)
Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors
As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner
Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big
Holidays present some unique opportunities for marketing, managing, selling, or just giving back
Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring
It pays to make warranty work part of your sales process. Here's why
Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.