Marketing

digital marketing for remodelers

Photo: sitthiphong | stock.adobe.com

Understand your company's digital marketing opportunities. 

Closet purge in preparation for an upcoming remodel? Here's just the thing for clients cleaning up before their project begins

all roads lead to your website

Image: Lightwise / 123RF.com

Like it or not, your website plays a key role in your marketing. Maximize its impact with these tips

how to hit your marketing target

Photo: Flickr user Justin Ladia (CC by 2.0)

If your marketing isn't delivering the results you expected, here's what you can do about it

Direct mail vs email marketing. Photo: Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

Keeping up with online lead gen requires continuous attention. Photo: flickr user Foxcroft Academy, CC BY 2.0

Photo: flickr user Foxcroft Academy, CC BY 2.0

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

The Net Promoter Score is still a relevant, useful metric

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

Belief echoes' have the ability to affect people’s attitudes

How belief echoes can affect people’s attitudes even when they know something is false

New Outlooks Construction creates a data-driven marketing plan

Image: Flickr user dirkcuys, CC BY-SA 2.0

How one remodeling company is making marketing decisions based on lifetime customer value

broken heart candy represents Mike Damora breaking up with Angie's list lead generation

Photo: Flickr user Jackie Fritsche, CC BY 2.0

How a great relationship began to unravel from neglect

Brian Elias, a Detroit-area native, is president and founder of 1-800-Hansons, a $60 million home improvement company with seven locations serving Michigan and Ohio.

Every person at a home show is a potential customer. Will you get the lead or will your competitor?

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Remodeling educational seminar taking place at Custom Design & Construction, in suburban Los Angeles.

Here’s how to make presentations that will grow your business

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Yelp is far from the only game in town for remodelers anymore.

The new marketing isn’t simple, and it constantly changes. Can you opt out of it? Not really, if you want to be in business for the long term.

Marketing puzzle pieces

Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source

The nuances of a marketing plan can get complex, but at the heart of it are two simple goals: identifying qualified prospects, and generating enough leads to meet revenue targets.

The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target 

3D letters SEO on white background

Some tactics for boosting SEO have nothing to do with keywords, content, or tags

social media effectiveness

Sean MacEntee

Social media is only powerful with an effective strategy behind it

Why it matters that your company is on the first page of Google search results

A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)

 

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