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Marketing

NARI branding

The National Association of the Remodeling Industry (NARI) has announced a partnership with NASCAR team Spire Motorsports

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Yelp is far from the only game in town for remodelers anymore.

The new marketing isn’t simple, and it constantly changes. Can you opt out of it? Not really, if you want to be in business for the long term.

Marketing puzzle pieces

Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source

The nuances of a marketing plan can get complex, but at the heart of it are two simple goals: identifying qualified prospects, and generating enough leads to meet revenue targets.

The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target 

3D letters SEO on white background

Some tactics for boosting SEO have nothing to do with keywords, content, or tags

social media effectiveness

Sean MacEntee

Social media is only powerful with an effective strategy behind it

Why it matters that your company is on the first page of Google search results

A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)

 

Bull or bear? We take a look at three tech stocks that affect remodelers.

A look at three tech stocks that affect remodelers

Melinda Dzinic of Euro Design Build Remodel in Texas uses video to engage website visitors

Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors

 

Taking steps to make a remodeling home tour program a success

As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner

Jared Mellick in the studio for call-in radio show In The House

Jared Mellick, president and co-founder of Universal Roofing & Contracting, in the studio for his weekly Central Florida call-in radio show In The House. Photo: courtesy Universal Roofing & Contracting

Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big

Holiday ideas for home improvement companies

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Are online referrals the remodeling industry's future?

Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring

Warranty work pays off for remodelers with more leads

It pays to make warranty work part of your sales process. Here's why 

Marketing tactics need not be a gamble

Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time

What Matters? Clicks vs. Conversions

As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.

5 Online Metrics That Matter for Home Improvement Lead Generation (and 5 That Don’t)

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

Create dialogue with your customers via social media.

In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.

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