Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?
At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.
Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.
Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.
With the right customer base, newspaper ads still bring in leads
The whys and hows of using storytelling to emotionally connect with homeowners
Opening screen of 2011 Network Solutions "Go Granny" video
Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
What it is, how it works, and why it’s a great marketing tool for remodelers
When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality
The way you make your clients feel can't be copied—and that's the hook
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Does your company’s name align with what you actually do, and represent, in your market?
Don't fall behind on current technology. If you do, your business will feel the repercussions
Photo: Flickr user Steven Damron (CC by 2.0)
Even contractors who dislike them concede that success is all in the effort
What sets you apart and makes prospects want to hire your company rather than another remodeler?
Searching the web from a computer vs. a mobile device invokes a different mindset. Understand that difference and design for it
Gone are the days of touting features and benefits and waiting for the phone to ring