Marketing
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Understand your company's digital marketing opportunities.
New 3-D Design software that keeps you (even further) ahead of the curve
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Four remodeling industry veterans’ thoughts on transparency
Regularly contacting past clients is a sure way to increase leads and close more sales
From a commercial as part of the "Just Ask Home Advisor" marketing campaign, which challenges the friends-and-family referral concept.
A $500 million merger aimed at stomping out the relevance of friends and family referrals
The prequalifying conversation is essential to prevent remodelers from wasting valuable time
Is all this publicity worth $75,000?
Facebook is rolling out two updates, and remodelers should take note
Drones have become an important sales and marketing tool for exterior remodelers with new uses for the technology just around the corner
Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.
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Be proactive and put a person-to-person process in place
There's a bit of ritual—theater almost—that goes into presenting a product
Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business.
Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience
How can smaller companies participate in the cultural shift that's going on?
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
The best way to turn web visitors into leads is to not try too hard