Marketing
The National Association of the Remodeling Industry (NARI) has announced a partnership with NASCAR team Spire Motorsports
Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business.
Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience
How can smaller companies participate in the cultural shift that's going on?
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
The best way to turn web visitors into leads is to not try too hard
Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?
At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.
Camille Davis, a trainer for BathWraps, conducts on-site coaching and training for dealers at home shows and events. Photo: courtesy BathWraps
Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.
Photo: Pixabay.com
Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.
With the right customer base, newspaper ads still bring in leads
The whys and hows of using storytelling to emotionally connect with homeowners
Opening screen of 2011 Network Solutions "Go Granny" video
Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
What it is, how it works, and why it’s a great marketing tool for remodelers
Cardboard virtual reality viewers, such as this one from Unofficial Cardboard, are both affordable and effective at providing an immersive 3-D experience. Photos: courtesy Landis Architects/Builders
When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality
The way you make your clients feel can't be copied—and that's the hook