Marketing

Leadership

Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set

Business

5 Client Red Flags to Watch

Using these guidelines in the first meeting can save a lot of time and energy down the road

NAHB

Going Digital to Market Your Business

Is your business equipped to market to the digital generation?

Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

Filter By Category

Marketing: Leverage What's Working

Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source

The nuances of a marketing plan can get complex, but at the heart of it are two simple goals: identifying qualified prospects, and generating enough leads to meet revenue targets.

How Many Leads Are Enough?

The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target

Back Door SEO

Some tactics for boosting SEO have nothing to do with keywords, content, or tags

10 Common Mistakes Small-Business Owners Make on Social Media

Social media is only powerful with an effective strategy behind it

Why it matters that your company is on the first page of Google search results

Who’s No.1? Why Your Place in Organic Search Results Matters

A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)