Marketing
Marketing
Are You a Farmer or a Hunter?
Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set
Business
5 Client Red Flags to Watch
Using these guidelines in the first meeting can save a lot of time and energy down the road
NAHB
Going Digital to Market Your Business
Is your business equipped to market to the digital generation?
Business
Breaking Through the Brand
Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth
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Marketing: Leverage What's Working
Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source
How Many Leads Are Enough?
The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target
10 Common Mistakes Small-Business Owners Make on Social Media
Social media is only powerful with an effective strategy behind it
Who’s No.1? Why Your Place in Organic Search Results Matters
A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)
The Value of Video in Remodeling Marketing
Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors
Plentiful Payback: Awards Program Boosts Home Tour Success
As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner
Battle of the Brands
Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big
'Tis the Season for Home Improvement
Holidays present some unique opportunities for marketing, managing, selling, or just giving back