Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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The Best Way to Leverage Your Website for Marketing
Like it or not, your website plays a key role in your marketing. Maximize its impact with these tips
How to Hit Your Marketing Target
If your marketing isn't delivering the results you expected, here's what you can do about it
Are Direct Mail Marketing's Days Numbered?
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
Google Me This
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Do You Know What a Net Promoter Score Is?
It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever
Wrong, But Still Right
How belief echoes can affect people’s attitudes even when they know something is false
A Marketing Plan That's Data Driven
How one remodeling company is making marketing decisions based on lifetime customer value
Show Time for Remodelers
Every person at a home show is a potential customer. Will you get the lead or will your competitor?
Future Shock: Remodelers, Meet Your Millennial Clients
Remodelers need to get to know the attitudes and ideas of a new generation of homeowners