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Marketing



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Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set




Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

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Do You Know What a Net Promoter Score Is?

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

Wrong, But Still Right

How belief echoes can affect people’s attitudes even when they know something is false

A Marketing Plan That's Data Driven

How one remodeling company is making marketing decisions based on lifetime customer value

Dear Angie: Say It Ain’t So

How a great relationship began to unravel from neglect

Show Time for Remodelers

Every person at a home show is a potential customer. Will you get the lead or will your competitor?

Future Shock: Remodelers, Meet Your Millennial Clients

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

The 5 W’s of Homeowner Seminars

Here’s how to make presentations that will grow your business

Go Ahead Remodelers, Build Your Social Media Presence

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Read About Us on Yelp, or ...

The new marketing isn’t simple, and it constantly changes. Can you opt out of it? Not really, if you want to be in business for the long term.

5 keys to being a good salesman by Jerry Jones

In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…

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