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Marketing



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Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set




Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

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Loving and Hating Home Shows

Even contractors who dislike them concede that success is all in the effort

Stand Out in the Sea of Sameness

What sets you apart and makes prospects want to hire your company rather than another remodeler?

Design the Right Landing Page for Mobile Devices

Searching the web from a computer vs. a mobile device invokes a different mindset. Understand that difference and design for it

Why Your Marketing Isn't Working

Gone are the days of touting features and benefits and waiting for the phone to ring

NARI Done Right

National Association of the Remodeling Industry rebrand signals new vision forward

Back to Schoola

Closet purge in preparation for an upcoming remodel? Here's just the thing for clients cleaning up before their project begins

The Best Way to Leverage Your Website for Marketing

Like it or not, your website plays a key role in your marketing. Maximize its impact with these tips

How to Hit Your Marketing Target

If your marketing isn't delivering the results you expected, here's what you can do about it

Are Direct Mail Marketing's Days Numbered?

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

Google Me This

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

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