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Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set
Using these guidelines in the first meeting can save a lot of time and energy down the road
Is your business equipped to market to the digital generation?
Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth
With the right customer base, newspaper ads still bring in leads
The whys and hows of using storytelling to emotionally connect with homeowners
Watching the ads on the night of the SuperBowl LI, I was feeling the pain—and the exhilaration—of the business owners and marketing folks who must…
Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?
What it is, how it works, and why it’s a great marketing tool for remodelers
When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality
The way you make your clients feel can't be copied—and that's the hook
For home improvement contractors today, a lot hinges on review sites
Does your company’s name align with what you actually do, and represent, in your market?
Don't fall behind on current technology. If you do, your business will feel the repercussions