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Marketing



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Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set




Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

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Making Print Advertising Work

With the right customer base, newspaper ads still bring in leads 

Memorable Marketing

The whys and hows of using storytelling to emotionally connect with homeowners 

Making Your Video Go Viral

Watching the ads on the night of the SuperBowl LI, I was feeling the pain—and the exhilaration—of the business owners and marketing folks who must…

Your Attention, Please!

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

A Handy Guide to Google AdWords

What it is, how it works, and why it’s a great marketing tool for remodelers

Affordable VR Gives Clients a New View

When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality 

Making It Sticky

The way you make your clients feel can't be copied—and that's the hook

Five-Star Experience?

For home improvement contractors today, a lot hinges on review sites 

Business Identity Crisis

Does your company’s name align with what you actually do, and represent, in your market?

In the Wave

Don't fall behind on current technology. If you do, your business will feel the repercussions

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