For many people, especially Millennials, watching videos on a smartphone can demand more attention than watching on television. In other words, the phone screen has become the main screen for many.
Word-of-mouth still outperforms all types of paid media, according to recent survey results released by Deloitte. In second place came television, but other research shows that online video is making inroads among consumers who view the ads on their smartphone.
According to Google, smartphone users are more likely to watch and share ads and content from brands. The takeaway: online videos gives your business the chance to utilize the best marketing mediums—word of mouth and video.
Read the full report on Think With Google.