flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

The Marketing Rule Contractors Must Follow

Advertisement
billboard -
Podcasts

The Marketing Rule Contractors Must Follow

Opal Enterprises Co-Owner Tara Dawn discusses key differences between direct response marketing and branding on this episode of Rock Stars of Remodeling


December 13, 2022
Co-owner and marketing manager of Opal Enterprises Windows & Siding

 

When business is booming like it has been for most contractors the past couple of years, it's easy to forget the key components of effective lead generation.

Tara Dawn, co-owner and marketing manager of Chicago-based Opal Enterprises Windows & Siding, Inc., admits that she relied too heavily on branding her business through her marketing efforts and had to re-learn that the number one goal of marketing is to get the phones to ring.

On this episode of Rock Stars of Remodeling, Dawn sits down with Pro Remodeler's director of home improvement Drew Barto to reveal her plans for a well-balanced marketing mix for 2023 and discusses the marketing rule all contractors must follow to maximize lead generation in a tightening market.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

How to Increase Job Size with Financing

Outback Deck Senior Partners Bryan Miller & John Gwaltney discuss how contractors can implement financing programs into their sales processes that drive revenue by increasing average job size

How to Have a People-First Company

On this episode of Remodeling Mastery, industry advisor Mark Richardson dives into the importance of your people and how to ensure a focus on their success

The Difference Between Success and Failure

Industry advisor Mark Richardson reflects on the past year and looks to the future of remodeling, which he says is all about the pivot
 

Recognizing Client Red Flags—And Acting on Them

Integro Builders Owner Allyson Case Anderson talks when to say "no" to a client on this episode of Women at WIRC

Behind the Scenes of a Rebrand

Harrell Remodeling CEO Lisa Sten sits down with Pro Remodeler to discuss the iconic company's rebrand on this episode of Women at WIRC

How to Master the Art of Language in Remodeling Sales

Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand

10 Tips for Transitioning Out of Your Business

On this episode of Remodeling Mastery, host and industry advisor Mark Richardson dives into what to consider as remodelers plan their exit

Sustainability and Strengthening Company Values

Allen Construction CFO Lindsay Helmick talks company values, new initiatives to strengthen them, and the company's focus on sustainability.

How to Address Client Fears Amid Economic Shifts

In this episode of Remodeling Mastery, Mark Richardson shares insights into the softening market and how to communicate with clients

Becoming a Second-Generation Owner

Lena McNally talks transitioning her family's company to her own and seizing a business opportunity by becoming a specialty contractor.

Advertisement
boombox1 -
Advertisement
native1 -

More in Category

Podcasts

How to Increase Job Size with Financing

Outback Deck Senior Partners Bryan Miller & John Gwaltney discuss how contractors can implement financing programs into their sales processes that drive revenue by increasing average job size




Advertisement
native2 -
Advertisement
halfpage1 -