When business is booming like it has been for most contractors the past couple of years, it's easy to forget the key components of effective lead generation.
Tara Dawn, co-owner and marketing manager of Chicago-based Opal Enterprises Windows & Siding, Inc., admits that she relied too heavily on branding her business through her marketing efforts and had to re-learn that the number one goal of marketing is to get the phones to ring.
On this episode of Rock Stars of Remodeling, Dawn sits down with Pro Remodeler's director of home improvement Drew Barto to reveal her plans for a well-balanced marketing mix for 2023 and discusses the marketing rule all contractors must follow to maximize lead generation in a tightening market.
Add new comment
Related Stories
How to Increase Job Size with Financing
Outback Deck Senior Partners Bryan Miller & John Gwaltney discuss how contractors can implement financing programs into their sales processes that drive revenue by increasing average job size
How to Have a People-First Company
On this episode of Remodeling Mastery, industry advisor Mark Richardson dives into the importance of your people and how to ensure a focus on their success
The Difference Between Success and Failure
Industry advisor Mark Richardson reflects on the past year and looks to the future of remodeling, which he says is all about the pivot
Recognizing Client Red Flags—And Acting on Them
Integro Builders Owner Allyson Case Anderson talks when to say "no" to a client on this episode of Women at WIRC
Behind the Scenes of a Rebrand
Harrell Remodeling CEO Lisa Sten sits down with Pro Remodeler to discuss the iconic company's rebrand on this episode of Women at WIRC
How to Master the Art of Language in Remodeling Sales
Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand
10 Tips for Transitioning Out of Your Business
On this episode of Remodeling Mastery, host and industry advisor Mark Richardson dives into what to consider as remodelers plan their exit
Sustainability and Strengthening Company Values
Allen Construction CFO Lindsay Helmick talks company values, new initiatives to strengthen them, and the company's focus on sustainability.
How to Address Client Fears Amid Economic Shifts
In this episode of Remodeling Mastery, Mark Richardson shares insights into the softening market and how to communicate with clients
Becoming a Second-Generation Owner
Lena McNally talks transitioning her family's company to her own and seizing a business opportunity by becoming a specialty contractor.