flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

The Marketing Rule Contractors Must Follow

Advertisement
billboard -
Podcasts

The Marketing Rule Contractors Must Follow

Opal Enterprises Co-Owner Tara Dawn discusses key differences between direct response marketing and branding on this episode of Rock Stars of Remodeling


December 13, 2022
Co-owner and marketing manager of Opal Enterprises Windows & Siding

 

When business is booming like it has been for most contractors the past couple of years, it's easy to forget the key components of effective lead generation.

Tara Dawn, co-owner and marketing manager of Chicago-based Opal Enterprises Windows & Siding, Inc., admits that she relied too heavily on branding her business through her marketing efforts and had to re-learn that the number one goal of marketing is to get the phones to ring.

On this episode of Rock Stars of Remodeling, Dawn sits down with Pro Remodeler's director of home improvement Drew Barto to reveal her plans for a well-balanced marketing mix for 2023 and discusses the marketing rule all contractors must follow to maximize lead generation in a tightening market.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

How Contractors Can Determine Lead Value

On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so

How This Remodeler Revamped Their Pre-Construction Process

Bridget Bacon of Red House Design Build outlines how she helped transform the pre-construction process for improved finances and morale

3 Keys to Successful Team Management

On this episode of Women at WIRC, hear Laura Burnes delve into her approach to leadership and project management, in addition to sharing insights into Adams + Beasley Associates' winning culture. 

10 Questions to Identify Sales Weaknesses

Mark Richardson runs you through a proper fitness check-up—for you and your sales team, that is.

Tips to Help Contractors Recruit Top Talent and Overcome Labor Issues

On this episode of Rock Stars of Remodeling, The Home Doctor CEO Phillip Gehrig joins host Drew Barto to share tips on how to hire and retain talent

How this Remodeler Handles Expansion and Contraction Planning

Learn how Medford Remodeling preps for company for success either way the market moves

How to Ease Client Fears and Take Control of the Remodeling Process

Industry advisor Mark Richardson offers seven ways to control your client's fantasy of remodeling and, ultimately, minimize their fears and enhance their understanding

Making the Decision to Grow a Remodeling Business

Alison McLennan of McLennan Contracting shares the beginning of her journey from $2 million in revenue to $5 million

Top Traits Contractors Should Demand from Product Partners

On this episode of Rock Stars of Remodeling, ProVia Director of Sales, Northeast, Randy Albaugh joins host Drew Barto to discuss what contractors should be looking for in product partners or manufacturers

How a Contractor Generates High-Quality Leads with Content Marketing

On this episode of Rock Stars of Remodeling, Southwest Exteriors CEO Ryan Shutt shares how content marketing has helped his company increase its web traffic ten-fold in just 18 months

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category



Management

3 Keys to Successful Team Management

On this episode of Women at WIRC, hear Laura Burnes delve into her approach to leadership and project management, in addition to sharing insights into Adams + Beasley Associates' winning culture. 


Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -