The Marketing Rule Contractors Must Follow

When business is booming like it has been for most contractors the past couple of years, it's easy to forget the key components of effective lead generation.

Tara Dawn, co-owner and marketing manager of Chicago-based Opal Enterprises Windows & Siding, Inc., admits that she relied too heavily on branding her business through her marketing efforts and had to re-learn that the number one goal of marketing is to get the phones to ring.

On this episode of Rock Stars of Remodeling, Dawn sits down with Pro Remodeler's director of home improvement Drew Barto to reveal her plans for a well-balanced marketing mix for 2023 and discusses the marketing rule all contractors must follow to maximize lead generation in a tightening market.