Marketing: How to Use Your Content Platforms to Gain Valuable Customer Insights

June 01, 2015

Did you know that most small companies already have plenty of data collection tools right at their fingertips? Duct Tape Marketing lists the tools and methods that won’t demand thousands of dollars from your budget.

“The savviest businesses utilize their content to gain invaluable insights into their customer and potential customer base to understand what they want most,” writes small business writer Diana Mackie.

The good go-to data website for starters is Google Analytics, which present information of your site’s traffic filtered by demographics, interests, and geo sections, to name a few.

Other methods include emailing content and using a simple service like MailChimp to take note of what content readers are clicking on, or design quizzes for visitors to take and share on social media.

Find out more on at Duct Tape Marketing.

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