Marketing Wing explains how remodelers can increase their web conversion rate – a measurement to see how many visitors to a site are taking the desired action after.
For remodelers, this rate measures how many site visits will translate into a project contract. According to remodeling marketing consultant Joaquin Erazo, key is to think like a consumer. “Be sure your navigation and copy quickly highlight the scope of work you do and what you’d like visitors to do next,” he writes.
There is a list of seven things you could do to increase your website’s conversion rate. Find out how at Marketing Wing.