Marketing: How to Frame Marketing Messages for Optimum Engagement

When marketing your services, make sure your message taps through your audience’s mental filters.

January 21, 2015
Framing marketing messages

Here’s a golden rule about advertising for your remodeling business: stop interrupting what people are interested in, and be what people are interested in.
 
This piece of advice, courtesy of Digital Spark Marketing, means you should frame your message so that it is relevant and interesting to your target audience. Start by identifying the message frame: are you promoting what the audience would gain, or the financial benefits? And make sure you empower your users while you’re at it.
 
Read more on how to frame your marketing message at Digital Spark Marketing.

Overlay Init