Marketing: 9 Reasons Keyword Research is Not Just for SEO

April 22, 2015

Using the right keywords in online content doesn’t just allow search engines to pick up your website; it can also act as a foundation for you to build a content marketing strategy.

Small business marketing consultant John Jantsch shares nine reasons why keyword research should go beyond SEO. For example, researching the right keywords can help business owners find the right influencers and journalists to collaborate with.

“Once I know what my themes are going to be for the year I know that I want to start building lists of individuals who can support those themes,” Jantsch writes. “I believe that building industry influencer lists based on content and keyword themes allows you to create a more focused list than one that relies simply on large followings as a metric.”

Read the full list at Duct Tape Marketing.

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