Chelsea Caspersen
Vice President, A. Caspersen Company
Akron, Ohio
Every window replacement job ...
1
Management
It’s easier to prevent something from happening than it is to repair the damage after the fact
I was focused on my job, relying on remodeling pros to be focused on theirs. Maybe I got too much of a good thing.
Even in cases where a product has been around, the marketing has changed.
Say "hello" to the first non-human drywaller
Allowing employees to be 100% "off" when they're not at work helps ensure that they're bringing full effort to their jobs.
How to implement a process for productive work hours and quality time off
Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet
Winemakers wait years for their creations to mature. Remodelers get more immediate feedback—every new project is like pulling the cork on a new vintage.
Learn the signs of a positive sales environment
A clean, transitional look from Kitchen Vitality Design. Company owner Danielle Burger had to build her client list from the ground up after relocating her successful business.
How one kitchen designer approached moving her renowned business to achieve success
Company guidelines will provide a starting point for communciation, but account for the unique client needs and wants to customize the experience.
Digital communication options are boundless. Here’s how to use them while keeping a human touch.
A detailed look at how much production teams are paid in different markets around the country
A written daily log of the who, what, and when of job progress is a good business-survival tool. Audio recordings are even better ... when they’re legal.
It's great to have lots of jobs in the pipeline, but only if you manage your future revenue stream properly
What do you want your company to accomplish? Who do you want to be?
Each of Harrell’s designers has a revenue target, but the emphasis is on meeting clients’ needs rather than upselling. Image courtesy alfexe / stock.adobe.com
One nationally renowned remodeling company doesn’t pay commissions to its sales team. Here’s why that works so well.
In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds.
How one home improvement company used old windows and sense of community to become a world record holder
The most effective job posts are 3,000–5,000 characters, and include enough detail for respondents to get a strong sense of the job and company culture. Image courtesy georgejmclittle / stock.adobe.com
How to write job postings for a remodeling company that will attract the right candidates
When more work becomes too much work, it often leads to less profit, not more