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Manage Your Online Reputation Using This Tracking Tool


Manage Your Online Reputation Using This Tracking Tool

A bad rating that goes unnoticed online can do extensive damage. Time to take charge

By By Sal Alfano June 2, 2015
Reputation tracker software helps you manage your company's online reputation.
This article first appeared in the PR February 2015 issue of Pro Remodeler.

Online reviews are a fact of remodeling life these days. All remodelers hope for great rankings, but good or bad, the important thing is knowing when someone has posted a review of your business. Many remodelers don’t realize that most review sites use publicly available data to create profiles of small businesses without the business owner’s knowledge. A bad rating that goes unnoticed on one of those profiles can do extensive damage.

One solution is Review Trackers software. The application searches more than 50 online review sites—including Google+, Yelp, Houzz, and HomeAdvisor—and associates the profiles it finds with a subscriber’s company address. It then compiles all of the review links into a single dashboard that shows the actual ratings received. The service is customizable, so users can request immediate e-mail alerts for negative reviews only, for example, but receive summary reports for positive reviews at less frequent intervals.

That’s the responsive side of the coin; on the preventive side, the software includes a set of tools and customizable templates to help subscribers generate ratings from customers who have had a good experience. If a client has a negative experience, the program helps to generate feedback on what could have been better, giving subscribers an opportunity to correct the situation before the customer posts a negative review. The company is currently piloting an app that will enable a remodeler to get a signed rating from a customer on the spot, via iPad.

A single-location subscription to Review Trackers costs $29 per month and includes multiple log-ins. 

A bad rating that goes unnoticed online can do extensive damage. Time to take charge

written by

Sal Alfano

Executive Editor

Sal Alfano is executive editor for Professional Remodelersal.alfano@gmail.com, 202.365.9070

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