flexiblefullpage - default
Currently Reading

Leaf Home Acquires Tundraland Home Improvements

billboard -

Leaf Home Acquires Tundraland Home Improvements

The acquisition creates "tremendous opportunity" for Tundraland and makes Leaf Home "the acquirer of choice." 

By Caroline Broderick March 2, 2022
leaf home tundraland
leaf home tundraland

Ohio-based Leaf Home announced today the acquisition of Wisconsin-based Tundraland Home Improvements, the latest move in the home improvement industry’s consolidation wave.

“For me, as the founder and CEO of the business, to be able to create a tremendous opportunity for the people inside of the organization far beyond whatever I could provide, that’s what it’s all about,” Tundraland CEO Brian Gottlieb told Pro Remodeler.

Leaf Home says this makes it “the acquirer of choice” for the industry and describes itself as a technology-enabled home solutions provider, offering services such as gutter protection, bathroom safety upgrades, stairlifts, cabinet refacing, and window and door replacement. Investment firm Gridiron Capital has backed Leaf Home since 2016.

Tundraland opened in 2009 and serves the entire state of Wisconsin, offering bath and shower remodels, cabinet refacing, and composite decking. Tundraland is one of the largest home improvement companies in the country with a revenue exceeding $98 million and nearly 265 employees.

This acquisition adds the service of decking to Leaf Home’s portfolio and falls under the Leaf Home Enhancements brand, one of the company’s four major divisions: LeafFilter Gutter Protection, Leaf Home Safety Solutions, Leaf Home Water Solutions, and Leaf Home Enhancements.

What it Means for Tundraland

For both Tundraland and Leaf Home, the alignment for the acquisition came down to people and culture.

“We have 260 team members that now have an opportunity to be part of a much, much bigger network,” says Gottlieb. “Tundraland will still be Tundraland Home Improvements, but it now has best in class horsepower behind it to really take it to new levels.”

Gottlieb says Leaf Home will focus on continuing to build the Tundraland brand and his commitment will be to helping both companies transition successfully for its customers, employees, and communities.

Leaf Home’s Recent Track Record

Most recently, Leaf Home acquired Chicago-based companies WindowWorks and Comfort Shower and Bath in December 2021, which, at the time, was the company’s seventh acquisition in 18 months. Other recent acquisitions include Bath Planet of Chicago and Bath Planet of Iowa, Quillen Brothers, and Storm Tight Windows of Texas.

Led by venture capitalist and former SoftBank managing partner Jeff Housenbold, the company earned a revenue of $1.1 billion in 2020 across its 150 locations. 

“I’m thrilled to welcome the entire Tundraland team to Leaf Home,” Housenbold said in an emailed statement to Pro Remodeler. “Joining forces with Brian is a great opportunity to expand our product offerings and our customer centricity, and they have a great company culture that’s aligned with ours. We’re looking forward to what we can accomplish together.”

Housenbold joined the company in November 2021. He previously advised and invested in companies such as Groupon, Chegg, Compass, Katerra, and Opendoor, and served as Shutterfly’s CEO from 2005 to 2016.

written by

Caroline Broderick

Caroline Broderick is the Managing Editor for Pro Remodeler. Most recently, she served as the associate editor for PR's sister publications, Pro Builder, Custom Builder, and PRODUCTS where she covered design, building products, trends, and more in the residential construction industry. She can be reached at cbroderick@sgcmail.com.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

How Can Independent Home Improvement Companies Compete with Private Equity?

Private equity investors are aggressively purchasing larger home improvement companies. What should the smaller players do?

Private Equity Firm Acquires NEWPRO Home Solutions

NEWPRO Home Solutions is the latest home improvement giant to join Renovo Home Partners

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

The Best Formation: Hiring Best Practices

Director of Content Erika Mosse shares hiring strategy insights she's heard from remodelers

Understanding the Heart of Every Business: KPIs

In less than two minutes, learn the importance of KPIs, concrete examples, how to incorporate them into your business, and how to break KPIs down for greatest impact.

300,000 Home Improvement DIYers Went to the ER in 2020

A new report finds homeowner's risk for injury during DIY projects.

2022 Forty Under 40

The 11th annual Pro Remodeler Forty Under 40 list highlights the industry's shining future.

How to Solve the Deck Ledger Problem in Fat Walls

Brick veneer and rigid exterior foam raise questions about deck ledger connections. We provide some answers.

FTC Issues Complaint Against HomeAdvisor for Cheating Contractors

The FTC alleges HomeAdvisor, Inc. has cheated contractors since 2014 through misleading sales tactics

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -