flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Leaf Home Acquires Tundraland Home Improvements

Advertisement
billboard -
Home Improvement

Leaf Home Acquires Tundraland Home Improvements

The acquisition creates "tremendous opportunity" for Tundraland and makes Leaf Home "the acquirer of choice." 


By Caroline Broderick March 2, 2022
leaf home tundraland
leaf home tundraland

Ohio-based Leaf Home announced today the acquisition of Wisconsin-based Tundraland Home Improvements, the latest move in the home improvement industry’s consolidation wave.

“For me, as the founder and CEO of the business, to be able to create a tremendous opportunity for the people inside of the organization far beyond whatever I could provide, that’s what it’s all about,” Tundraland CEO Brian Gottlieb told Pro Remodeler.

Leaf Home says this makes it “the acquirer of choice” for the industry and describes itself as a technology-enabled home solutions provider, offering services such as gutter protection, bathroom safety upgrades, stairlifts, cabinet refacing, and window and door replacement. Investment firm Gridiron Capital has backed Leaf Home since 2016.

Tundraland opened in 2009 and serves the entire state of Wisconsin, offering bath and shower remodels, cabinet refacing, and composite decking. Tundraland is one of the largest home improvement companies in the country with a revenue exceeding $98 million and nearly 265 employees.

This acquisition adds the service of decking to Leaf Home’s portfolio and falls under the Leaf Home Enhancements brand, one of the company’s four major divisions: LeafFilter Gutter Protection, Leaf Home Safety Solutions, Leaf Home Water Solutions, and Leaf Home Enhancements.

What it Means for Tundraland

For both Tundraland and Leaf Home, the alignment for the acquisition came down to people and culture.

“We have 260 team members that now have an opportunity to be part of a much, much bigger network,” says Gottlieb. “Tundraland will still be Tundraland Home Improvements, but it now has best in class horsepower behind it to really take it to new levels.”

Gottlieb says Leaf Home will focus on continuing to build the Tundraland brand and his commitment will be to helping both companies transition successfully for its customers, employees, and communities.

Leaf Home’s Recent Track Record

Most recently, Leaf Home acquired Chicago-based companies WindowWorks and Comfort Shower and Bath in December 2021, which, at the time, was the company’s seventh acquisition in 18 months. Other recent acquisitions include Bath Planet of Chicago and Bath Planet of Iowa, Quillen Brothers, and Storm Tight Windows of Texas.

Led by venture capitalist and former SoftBank managing partner Jeff Housenbold, the company earned a revenue of $1.1 billion in 2020 across its 150 locations. 

“I’m thrilled to welcome the entire Tundraland team to Leaf Home,” Housenbold said in an emailed statement to Pro Remodeler. “Joining forces with Brian is a great opportunity to expand our product offerings and our customer centricity, and they have a great company culture that’s aligned with ours. We’re looking forward to what we can accomplish together.”

Housenbold joined the company in November 2021. He previously advised and invested in companies such as Groupon, Chegg, Compass, Katerra, and Opendoor, and served as Shutterfly’s CEO from 2005 to 2016.
 


written by

Caroline Broderick

Caroline Broderick is the Managing Editor for Pro Remodeler. Most recently, she served as the associate editor for PR's sister publications, Pro Builder, Custom Builder, and PRODUCTS where she covered design, building products, trends, and more in the residential construction industry. She can be reached at cbroderick@sgcmail.com.
 


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

How Contractors Can Determine Lead Value

On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so

24 Marketing Tips for Home Improvement Contractors in 2024

Quick-hitting advice on how contractors can increase and enhance lead flow in 2024

Rising Financing Fees to Impact Home Improvement Industry

NEWPRO Home Solutions COO shares his expert insight on the challenges facing the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series

Presidential Election Will Create Uncertainty for Consumers

PJ Fitzpatrick CEO reveals his predictions and advice for the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series

Discover Innovative Ways to Market and Tell Your Story

Leaf Home Chief Sales Officer Chris Counahan shares his advice to help home improvement companies grow in 2024 for Pro Remodeler's Thought Leader predictions series

Improving Processes Is the Key to Contractor Success in 2024

Florida Window & Door president shares his expert predictions and insights on challenges facing home improvement companies in 2024 for Pro Remodeler's Thought Leader predictions series

A New Kind of Contractor Consultant

Briana Hetherington uses a culture and connection approach to help home improvement companies fulfill their potential

Jericho Home Improvements CEO Killed in Kansas City

John Bartrom founded the largest independent kitchen and bath remodeling company in the country

·

Stop Leads Slipping Through Cracks: Close More Deals with Builder Prime

The only “Does-It-All” CRM built specifically for remodeling and home improvement contractors.  

4 Surprising Home Improvement Trends for 2024

Leaf Home CEO Jon Bostock offers insight on topics and trends that will impact the home improvement industry this year

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -