James Maddalone

March 29, 2019

President 

PureTree Home Improvement Services, Corpus Christi, Texas

2018 Revenue: $1.6 million

Age: 37

On the Labor Shortage: We employ a lot of trades—painters, finish carpenters, flooring installers—and we pay them weekly. We also offer things like PTO, medical benefits, and we bartered with an eye doctor for vision. I’ve learned that by investing in my team, they feel valued and want to stay. Our company is one of Home Depot’s largest pro accounts in our area, so I asked them to partner with me to train my team in the most up-to-date practices. Our guys loved the opportunity to advance their knowledge and skills. 

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