PR November 2005

August 16, 2010


We have talked about some 25 business metrics that one can track. After we collect them for a period of time, they begin to have a "normal" range. We can then apply these numbers to make better predictions and better decisions.

You can hire anyone. Recruiting is going out and finding the best person for the pay, benefits, culture and opportunity your company provides.

When I started to investigate what all the fuss was about concerning the EPA's impending rule regarding lead-safe work practices, I was of the opinion that this would probably end up being much ado about nothing.

If you're looking for new sources of leads, keep in mind that more homeowners are making the Internet an important part of their remodeling research, maybe even the starting point.

Interestingly, what product manufacturers think sets them apart from the competition isn't necessarily what remodelers actually value.

Whether it's a kitchen, a bathroom or an entire home, universal design improves the living space for the young, disabled, aging or — the rarest of people — perfectly average. You will also tap into an emerging market.

Service is what separates the truly professional remodeler from the rest. Remodelers who not only get the job done but also answer questions, soothe fears, clean up, listen well and provide choices create true value for their clients. Remodelers like this also create referrals for themselves. It's a lesson that the winners of this year's NRS Awards for customer satisfaction have taken to heart.

With more people using more energy, we're in a high-cost energy cycle that's not going to end soon. It's time to help your customers curb those costs by offering them smart choices when you remodel their homes. Energy-efficient choices can range from windows and solar glass to insulating sealants, ventilators and fans.

A great way to show your employees their hard work is appreciated is to implement a system of incentive-based rewards. Whether structured in the form of cash bonuses, merchandise or other types of perks, attaching them to performance communicates to your employees that results equal rewards.

Architects deep into the modernist tradition, Rene Davids and Christine Killory purchased a fixer-upper to showcase their design talents. Their palette was a 2½-story, 2,700-square-foot home built in the1920s and situated on a Berkeley, Calif., hillside.

Above all, say remodelers Craig Plekkenpol and Paul Bauscher, go about hiring the way you go about getting new business — seek referrals constantly and keep the pipeline full.

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