PR June 2006

August 16, 2010


It's difficult to build your business by being the low bid on every project.  With some homework and preparation you can more accurately price your services.

Professional Remodeler Editor-In-Chief Michal Morris reminds remodelers about the importance of maintaining a reputation and good relationships with customers.

Today's bathroom designs incorporate amenities much like those people find in spas, remodelers say, and their clients want bathrooms allowing them to relish and not rush.

In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we focus on strengthening your sales strategies. Here are five tactics many remodelers are using to get better at turning new prospects into clients for life.

Brindley Byrd, CGR, CAPS, founder and president of Qx2 Incorporated in Lansing, has turned a profitable remodeling business into a consulting and training firm that specializes in teaching dust control and safe work practices to other remodelers.

Anderson-Moore Builders was enlisted to turn an outdated bathroom into a tranquil retreat. The client gave the designer and builder creative control over the project.

Here are some products that can be used for trendy outdoor living spaces.

An estimate came in at more than double what the client had planned — but, in the end, reworked the project to fit a price range they could afford. By itemizing the estimate and broadening design and finish choices, the clients were able to pick and choose priorities and make other adjustments to bring the project within budget.

Much like a doctor diagnosing a patient's illness, remodeler Michael Lotesto makes house calls ready to treat a home. His specialty: energy-efficiency and building performance. First, he listens to the owner to find out the house's symptoms and runs tests to diagnose the problems. Then he treats the home and even performs a follow-up checkup.

The CAPS program is designed to teach strategies and techniques for designing and building aesthetically enriching, barrier-free living environments.

What better way to showcase your work and market to future clients than to let them visit some of your success stories. Home tours can accomplish that and more.

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