PR January 2008

Products for the remodeler and the remodeling industry

With the housing market in the midst of an extended down cycle, it's a good time to evaluate the way you do things within your company. With leads and sales down in the remodeling industry, you may want to consider altering your sales strategies to make sure the company survives.

Remodelers should concentrate on building a slow-growing, profitable and stable company rather than a fast-growing company that sacrifices quality, profit, client satisfaction, employee satisfaction and cash flow.

The current state of the economy is strong in some markets, but has slowed down in many others. Some remodelers might say it's more of a normal economy — not just an order taker's phase, while others might say it is a down economy. In my view, they are all correct depending on where the person is located.

Adapting to change will help those in the remodeling industry to prosper in 2008.

How do you create a business plan that makes a difference in the day-to-day operation of a remodeling company?

Package deals are found in most industries with standardized products. So why not remodelers? Coleman & Laurienzo Builders of Damascus, Md., wondered the same thing: why not package design and materials for customers?

Last year was one of transition for the remodeling industry from a market of soaring growth to one where many companies struggled to maintain those highs. With more of the same likely for 2008, companies that find the most innovative ways to improve their businesses will be the most likely to succeed in a challenging market.

As the calendar rolls over from 2007 to 2008, the likelihood 2008 will be a challenging year for remodelers increases with each passing day. Rising interest rates, declining home values and more coverage of the soft real-estate market by media have changed remodeling market dynamics in many ways.

Our list of the top influencers on green building and remodeling