PR December 2010

December 06, 2010

Features

Today’s homeowners want everything from their kitchens and baths – pampering comfort, useful features and dazzling design

The latest addition to the Versatex line of PVC architectural components, Versawrap is a one-piece, PVC cladding system for pressure-treated columns.

TimberTech's Earthwood Evolutions is the industry’s first fully capped plank and is backed by a 25-year fade and stain warranty.

HardieTrim Crown Moulding from James Hardie is a durable, dimensionally stable trim accessory that can be used as window ornamentals and to enhance the design of the roof line.

OSI’s TRIMTeQ is the industry’s first fastening and sealing system developed specifically for the installation of cellular PVC trim.

The Quik Drive PRO300S auto-feed screw driving system by Simpson Strong-Tie includes a new decking nose clip that ensures a clean finished appearance.

Porter-Cable introduces the first ever maintenance-free pin nailer with its new 23GA, 1-3/8” Pin Nailer Kit.

The truth is we probably need to come to grips with a new reality. Housing and the attitudes toward it have drastically changed. As I’ve written many times over the past few years, I think we’re in the middle of a seismic shift.

The residential market’s “shadow inventory” is up more than 10 percent from a year ago, according to real-estate research firm CoreLogic. That puts overall inventory at more than 6.3 million unsold homes on the market, nearly a third of which are so-called shadow inventory or “pending supply” — those homes that are seriously delinquent, in foreclosure, or being held off the market by banks or other investors.

Housing affordability remained near its highest level nationwide for the seventh consecutive quarter

For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good website and a healthy crop of job signs — makes the point that your company is reliable and does good work.

Some remodelers have been known to take an adversarial, lowest-price-is-best mentality when it comes to dealing with their trade partners. They still view trade contractors as subcontractors. The good news is that most of these ultimately fail in business before too long.

There are huge successes as the remodeling market rebounds. Craig Durosko share some of what he is seeing.

NAHB Research Center is helping remodelers and builders find ways to incorporate smart practices

While challenges persist, remodelers are more optimistic about the 2011 remodeling market than they’ve been since the housing boom.

mackmiller design+build capitalizes on surprises to make a successful remodel.

Professional Remodeler's Tom Swartz talks to remodelers Howard Chermak and Tom Panek about how the credits have helped their businesses and how they are positioning their companies for a post-credit market.

Professional Remodeler's Tom Swartz talks to remodelers Howard Chermak and Tom Panek about how the credits have helped their businesses and how they are positioning their companies for a post-credit market.

With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before rebounding this year. Because of that success and the way the management team has positioned the company for the next generation of leadership, Marrokal is our Remodeler of the Year.

HighCraft Builders is using technology to make sure the company, its clients and its trade partners are all communicating clearly.

Careful diversification has paid off for the Fort Collins remodeler.

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