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Innovative Products: Two New Products from Owens Corning

The shingle color of the year is ... blue? Yep! And homeowners can check out multiple options with the new Build Your Roof tool.

April 15, 2020
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Pacific Wave can bring elegance or a more relaxed coastal look depending on the home’s design.

Pacific Wave can bring elegance or a more relaxed coastal look depending on the home’s design.

As a complement to the recent design trend seen in so many kitchens, Owens Corning has selected Pacific Wave as the company’s shingle color of the year. 

“Pacific Wave is a color that people unexpectedly fall in love with,” says Sue Burkett, Owens Corning Roofing Strategic Marketing Manager. “Blue is a calming and serene color; yet it’s also strong and powerful. Many people who love blue hesitate to use it as a roof color choice, but ... it’s a surprise and delight when they see all of the possibilities Pacific Wave brings to a home’s exterior.” 

Disrupting conventional approaches to blue and gray shingles, Pacific Wave was inspired by the constantly shifting palette of the ocean. A gentle blue mixed with shades of dark and light gray add dimension that can create a relaxed beachy vibe or a more stately look. Pacific Wave elevates standard gray shingles to a whole new level. 

“The color was chosen based on its versatility and how it complements ... interior trends,” Burkett adds. 

The Shingle Color of the Year was introduced in 2017 as part of an initiative to recognize the role of women in roofing decisions. As a result of that and other innovations, Owens Corning earned the Women’s Choice Award as America’s most recommended roofing products for the second consecutive year.


Build Your Roof educates homeowners on roofing design while showcasing a suite of Owens Corning products.


Build Your Own Roof

Launched at the International Roofing Expo in February, the Build Your Roof tool is a way for customers to “have more power in the reroof process,” says Stephanie Ball, a market lead with Owens Corning. 

“Industries like automotive have tools where purchasers can customize what they are looking for,” she explains. “We thought it was important for them to see that we have a Good, Better, Best in our portfolio, and that they understand those differences.” 

The tool is designed to educate homeowners on the importance of what Owens Corning calls Seal, Defend, Breathe. Seal helps create a water-proof barrier, Defend protects the home from the elements, and Breathe is for balanced ventilation. 

After building the roof they want, homeowners then receive a summary they can print or share in email. Contractors in the Owens Corning network also receive that lead, along with the roof “designed” by the homeowner.

The next phase for Build Your Roof is to turn the tool into something a contractor can use as part of an in-home sales presentation. Owens Corning’s total protection roofing system comes with a limited lifetime warranty. 

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