How to Use Video in Your Marketing Mix

June 22, 2015

Did you know consumers are four times more likely to watch a video about a business than read about it? Duct Tape Marketing shares three effective ways businesses could use video to market their services and products.

Videos boost email open rates by nearly 50 percent, according to survey conducted by Animoto, especially if it were mentioned in the email subject line.

Additionally, videos such as customer testimonials or in-progress jobsite "tours" are a great way to engage audience on social media and to drive sales on your website.

Read more at Duct Tape Marketing

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