The remodeling market goes through ups and downs, depending on the economy. It’s inevitable. Not every remodeler can withstand those ups and downs. But Medford Remodeling can, as long as they follow their plans.
The company uses its airtight systems, detailed analytic tracking, and thorough scale up and scale down plans to prep for contraction and expansion.
"As a leader during up and down times, you have to acknowledge what's going on," says Davis. "And so you need to direct your business towards what's actually happening, not what you wish would happen."
On this episode of Women at WIRC, CEO Kourtney Davis tells us all the details, plus how the approach worked out to help the company prepare for what’s happening in the market today.