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How to Master the Art of Language in Remodeling Sales

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How to Master the Art of Language in Remodeling Sales

Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand

By Mark Richardson July 28, 2022
remodeling mastery mark richardson

Mastering the art of language can be your biggest asset in remodeling sales, says industry advisor and Remodeling Mastery host Mark Richardson.

"I think when you realize that you own the communication, whether it's to your clients, whether it's through your team, whether it's to your trade partner, all of a sudden you start to become more masterful of communication, and certainly stories is a great way to communicate to people," says Richardson.

Ensuring clients understand is critical to remodeling success, and communicating with remodeling clients takes a different approach. Richardson reminds listeners that clients will not hear what you share, but feel. As much as remodeling sales is a tangible product, there is an emotional element.

Listen to hear Richardson's tips for professionalism, storytelling, and more in communication.

written by

Mark Richardson


Mark Richardson, CR, is an author, columnist, and business growth strategist. He authored the best-selling book, How Fit Is Your Business? as well as his latest book, Fit to Grow. He can be reached at mrichardson@mgrichardson.com or 301.275.0208.

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