flexiblefullpage
interstitial1
Currently Reading

How to Master the Art of Language in Remodeling Sales

Advertisement
billboard
Business

How to Master the Art of Language in Remodeling Sales

Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand


By Mark Richardson July 28, 2022
remodeling mastery mark richardson

Mastering the art of language can be your biggest asset in remodeling sales, says industry advisor and Remodeling Mastery host Mark Richardson.

"I think when you realize that you own the communication, whether it's to your clients, whether it's through your team, whether it's to your trade partner, all of a sudden you start to become more masterful of communication, and certainly stories is a great way to communicate to people," says Richardson.

Ensuring clients understand is critical to remodeling success, and communicating with remodeling clients takes a different approach. Richardson reminds listeners that clients will not hear what you share, but feel. As much as remodeling sales is a tangible product, there is an emotional element.

Listen to hear Richardson's tips for professionalism, storytelling, and more in communication.


written by

Mark Richardson

Contributor

Mark Richardson, CR, is an author, columnist, and business growth strategist. He authored the best-selling book, How Fit Is Your Business? as well as his latest book, Fit to Grow. He can be reached at mrichardson@mgrichardson.com or 301.275.0208.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2

Related Stories

Managing Business Risk to Embrace Risk

As remodelers, our product is risk. Yet within our businesses, we fear risk. Just like with your projects, if you plan accordingly, your risk comes with reward

What the Most Successful Remodelers are Doing Right Now

Industry advisor Mark Richardson shares the answers to his three most asked questions: What's the remodeling market like? What are other remodelers doing? How do I measure up?

Becoming an Employee-Owned Design-Build Company

One remodeler’s cancer diagnosis changed the way he approached succession planning

10 Remodeling Sales Techniques for 2024

Mark Richardson explains the benefits of visual selling, strategic questioning, intentional messaging, and more on this episode of Remodeling Mastery

3 Ways to Start and Operate a Successful Handyman Division

So, you want to start a small projects division? Three successful remodelers lay out their winning approaches and hard-learned lessons

6 Tips for Software Adoption in a Remodeling Company

A design-build owner shares how he successfully implemented new softwares into his processes

6 Results-Proven Marketing and Sales Tips for Contractors

The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads

Forty Under 40 Remodeling Trendsetters

The new ideas embraced by our Forty Under 40 winners are examples of forward-thinking leadership in remodeling

 

How to Create a World-Class Remodeling Team

Great remodeling companies position themselves for the future with the right players

How to Increase Your Odds of Closing Remodeling Sales

Use these tips to hone your sales process and grow close ratio

Advertisement
boombox2
Advertisement
halfpage2
Advertisement
native1

More in Category




Advertisement
native2
Advertisement
halfpage1
Advertisement
leaderboard1