flexiblefullpage - default
Currently Reading

How to Manage Negative Press

Advertisement
billboard -

How to Manage Negative Press

Tips on presenting your company's best face to the media.


April 30, 1999
This article first appeared in the PR May 1999 issue of Pro Remodeler.

It happens to the best of companies sooner or later. A misunderstanding or a jobsite accident can shape a remodeler’s reputation for years to come. But if you’re prepared, managing negative press can prevent fallout, according to Lynn Walsh of The Network Public Relations, a Chicago-based firm serving the building and real estate industries.

  1. Be a source before you become a subject."Cultivate contacts in the press,"
    Walsh says.
  2. Respond in a prompt manner. "Respond quickly. If you don’t know, say you don’t know, but you’ll get back to them."
  3. Have a plan. "Nobody is immune to problems," she says, "so designate a person for press relations."
  4. Avoid television. "Unless you can be candid and say what you have to in under 30 seconds, avoid it," Walsh says.
  5. Don’t take it personally. "A reporter is neither your enemy or friend."

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
  • CAPTCHA

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

Tips for Qualifying Leads in Today's Market

Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.

5 Themes for Mastering Remodeling Sales

"Get out of this notion that sales isn't a respectable thing. Those in sales do the best out there in terms of what they can accomplish."

6 Considerations for Using a Texting Platform in Your Business

Texting remains the most popular way to communicate. How can larger companies do it effectively through platforms?

Marketing Lessons From The New American Remodel 2022

A local remodeler with a great project can use some of the same approaches to attract new business.

5 Tips for Getting More Good Reviews

Use these guidelines to gain new business through online reviews.

Looking Ahead: Preparing for the Worst

There will be a downturn again. Will it be in 2022?

A 7-Step Checklist for Refreshing Your Website

If you're looking to make small yet impactful changes to refresh your company website, follow these 7 steps.

12 Tech Solutions Remodelers Recommend

From design to collaboration to speed-to-lead, these are the tools remodelers are using today.

5 Expert Tips for Getting the Most Out of Your CRM

Using a customer relationship management (CRM) product can help streamline communications and marketing, but it's important to know a few marketing…

Using Sales Tools to Stand Out

Ingage provides companies with digital-forward, engaging sales tools and analytics to learn more about sales success. On Horizon TV this week, hear…
Advertisement
boombox1 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -