It happens to the best of companies sooner or later. A misunderstanding or a jobsite accident can shape a remodeler’s reputation for years to come. But if you’re prepared, managing negative press can prevent fallout, according to Lynn Walsh of The Network Public Relations, a Chicago-based firm serving the building and real estate industries.
- Be a source before you become a subject."Cultivate contacts in the press,"
Walsh says. - Respond in a prompt manner. "Respond quickly. If you don’t know, say you don’t know, but you’ll get back to them."
- Have a plan. "Nobody is immune to problems," she says, "so designate a person for press relations."
- Avoid television. "Unless you can be candid and say what you have to in under 30 seconds, avoid it," Walsh says.
- Don’t take it personally. "A reporter is neither your enemy or friend."
Add new comment
Related Stories
Tips for Qualifying Leads in Today's Market
Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.
5 Themes for Mastering Remodeling Sales
"Get out of this notion that sales isn't a respectable thing. Those in sales do the best out there in terms of what they can accomplish."
6 Considerations for Using a Texting Platform in Your Business
Texting remains the most popular way to communicate. How can larger companies do it effectively through platforms?
Marketing Lessons From The New American Remodel 2022
A local remodeler with a great project can use some of the same approaches to attract new business.
5 Tips for Getting More Good Reviews
Use these guidelines to gain new business through online reviews.
A 7-Step Checklist for Refreshing Your Website
If you're looking to make small yet impactful changes to refresh your company website, follow these 7 steps.
12 Tech Solutions Remodelers Recommend
From design to collaboration to speed-to-lead, these are the tools remodelers are using today.