How Freebies Can Hurt Your Remodeling Business

Remodeler Michael Anschel explains how leaning on discounts reduces a remodelers value.

October 28, 2020
Free is for Bottom Feeders

Otogawa-Anschel Design + Build President Michael Anschel expands on his Pro Remodeler magazine opinion piece "Free is a 4-Letter Word." Here he explains how leaning on discounts reduces a remodelers value, why transparency can be scary to certain businesses, and what he means when he writes, "'Free' is for the bottom feeders."

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We haven't done free for over 5 years. It's not for all customers but if they're serious they will pay for our services. If not then we can find others that see our system has value. We been laughed at too but those are not the customers we want. All contractors should charge for their services. However most think they have to give everything away for free because that's how the industry has always been. We still go to the first meeting for free because we like meeting new people but they get 30-45 minutes, a rough verbal estimate and that's it. If after that it looks like a good fit and they're not scared away with the estimate we present our fee. sometimes they pay on the spot and sometimes they call us back. No call back no waste of time. Simple. Kudos for posting this.

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