Industry advisor and Remodeling Mastery host Mark Richardson says the industry has entered a softening amid rising prices, inflation, and economic fears. Correctly educating and addressing client fears is more important now than ever.
"You have to get better at, 'How do I vaporize the fear? How can I be more of a therapist or marriage counselor or tour guide to help them navigate through some of the anxieties and fears they naturally have?'" says Richardson.
Fears of the unknown, mistakes, and cost overruns are three examples of common client concerns. These fears, overlaid with economic shifts, have caused more clients to hit the brakes on projects. Those affects may appear months down the line, so focus more on the depth of trust with clients, suggests Richardson.
Listen to hear how to strengthen your client relationships and address client fears today.
RELATED: 40% of Homeowners Concerned with Home Improvement Affordability
Add new comment
Related Stories
3 Things to Add to Your Construction Contract—From a Lawyer
Did you know you can add these three elements to your contracts?
4 Qualifying Questions For When Clients Come Calling
Asking the correct questions impacts your ability to plan well—Are you covering these bases on the first call?
Cracking the Remodeling Sales Code
What's the secret to great remodeling sales in today's market? Mark Richardson offers 10 suggestions
A Tale of Two Cultures
Solid company culture can be easily spotted by clients—and they'll pay top dollar for it
Leading with HEART: A Remodeler's Book on Leadership, Company Values
F.H. Perry Builder Owner Allison Iantosca shares the experience of writing a book based on her company's values
10 Sales Success Habits
"It's not the market that's making you more or less successful, it's what you're doing with the cards you're dealt with," says industry advisor and Remodeling Mastery host Mark Richardson
3 Remodelers Share Tips for Successful Meetings
Quick insights for right-timing meetings, keeping everyone on track, staying on time, and more
Positive Feedback Loop: 4 Ways to Create a Company Around Collective Success
Adams + Beasley Associates has been named a Top Places to Work in Massachusetts for three consecutive years. The co-founder of the 70-employee design-build company shares his insights into what it takes to create an award-winning company culture.
10 Remodeler Recommended Business Reads
From leadership to process improvement, these 10 recommended business books for remodelers offer something for everyone