Sales: The Hunter/Farmer Paradigm is Dead

A psychotherapist named Thom Hartmann proposed a farmer/hunter metaphor to describe types of people, which some companies used as a guideline for their hiring process.

But according to sales trainer Duane Sparks, the farmer/hunter paradigm in sales is “a bunch of hooey.” Instead, he says that there is a new breed of salespeople, called 2.0 Sales Pros.

Read the full document at The Sales Board.