Sales

Maximize Your Yellow Pages Ad

May 1, 2000

If you’re operating on a limited budget, the Yellow Pages may be your company’s primary advertising vehicle. To maximize the effectiveness of your ad, Clint E. Pollard, executive vice president of marketing for the Yellow Pages Publishers Association, offers these tips:

 

 

 

 

  • Put ideas in your ads. Don’t limit information to phone number and address. Give your customers tips and advice.

     

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  • Advertise under multiple listings. "Contractors/General" receives more than 97 million references per year, and "Home Improvements" figures in at 34.6 million references.

     

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  • Include the information your customers want. Hours of operation, directions or maps, and years in business can be helpful.

     

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  • Highlight unique services and products your company provides. Design the ad to set your company apart from the competition.

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