Home Improvement
Home Improvement
The Top Customer Expectations Contractors Must Meet in 2024
Hint: There are two vital things customers today expect that they didn't always think about
News
Business Coach Cited in Attorney General Lawsuit Against Contractor
A New England contractor faces a civil suit alleging his company’s growth was tied to a business coach with a model that “encourages fraud"
Sales — Home Improvement
How to Stop Selling and Start Closing Sales
One of the biggest mistakes a salesperson can make is viewing the sales process as a one-sided transaction
Home Improvement
Home Improvement Success: Luck, Hard Work, or Who You Know?
Even the most brilliant marketing mind could see fewer opportunities due to lack of networking
Advertisement
Disqualified by Tattoo? Not So Fast
Home improvement companies share secrets of success for recruiting young sales talent
Essentials for Giving New Hires a Strong Start
The greater the effort made to prepare new hires for their job, the more likely it is that they will succeed
How to Handle a Client's Refusal to Pay
Once burned by a nonpaying client, contractors will find ways to make sure the experience isn't repeated
Are Direct Mail Marketing's Days Numbered?
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
For One Window Company, Online Sales Are Heating Up
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has
Google Me This
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
The Customer: Often Right, Always Righteous
The way a business handles complaints is a litmus test of company culture. How does yours fare?
After the Fall: How to Deal With Jobsite Accidents
You just got a phone call. What you hoped would never happen has happened. Now what do you do?
How to Explain Other Contractors to Your Clients
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
How to Overcome the ‘That’s Too Much’ Sales Objection
It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.