Photo: en.wikipedia.org / John Phelan (CC BY-SA 3.0)
Extended from just a few pilot markets, The Home Depot is now working to improve its delivery options for pros. The big box’s new capability allows pros to choose between a 2-hour and 4-hour delivery window, and the rollout is being continuously tested; a store can’t offer a 2-hour delivery window until it consistently hits the 4-hour window.
To expand its Pro division, Home Depot acquired maintenance, repair, and operations products seller Interline Brands in August 2015. Now the company has announced two major integration updates coming in 2017. Interline products (some 200,000) and house accounts will be brought in-store—customers will be able to buy Interline products in every store by March, and to use their Interline accounts to buy products in-store by the end of Q1.
Home Depot also launched Fuel Discounts, a 60 Days to Pay program, and 365-day returns. And the retailer is gearing up to compete with the likes of Angie’s List with its Pro Referral program, which allows pros to pay for sales leads by redeeming credits from in-store purchases.