After a year of monitoring customer feedback and tweaking its website, kitchen and bathroom product retailer Hausera is launching its online sales platform nationally.
The site is about ease of experience—not only in navigating the platform, but actually making a purchase. “We spent a lot of time doing customer research understanding how customers shop for our products,” says Wesley Ward, vice president of marketing and merchandising at Hausera. “We have gone much deeper than other sites building our content on our product category pages.”
Hausera’s site is separated into four sections: Bathroom, Kitchen & Bar, Laundry, and Inspiration. Each category has an array of more descript sub-categories, which lead you to products (except for in the case of “Inspiration”). Products can be further filtered by categories (including “parts,” such as if you’re looking for a replacement spout), brand, finish, texture, and style. Some products have more filters than others, depending on applicability.
In its search results, Hausera includes not only product options but also related-content options.
The platform is perhaps most unique in the insights and guidance, and “inspiration,” that it offers alongside the shopping experience. Hausera has teamed up with design experts, who provide blog content (i.e., insights, guides, and trends), choose “favorite” products, and help design “room inspirations”—which are product selections curated by room style. There are currently 25 room style options—styles like “Clerestory classic bathroom” and “Airy Farmhouse Kitchen”—and Ward says there are more to come. “We plan to add new rooms each month and will continue to add new features to the Hausera shopping experience.”
While Hausera currently deals in only kitchen and bathroom products, Ward admits a more inclusive long-term vision. “We are focused on providing value to homeowners and designers working on home remodel projects,” he says. “Our current assortment is plumbing focused, though we plan to expand into new categories such as lighting and hardware to continue to support customers who are working on home projects.”