flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Hausera Launches Nationally, Plans Future Offering Expansion

Advertisement
billboard -
Design

Hausera Launches Nationally, Plans Future Offering Expansion

An online, kichen and bath products sales platform designed to give users education and inspiration alongside a wide, easy-to-navigate sales experience


By By James F. McClister February 28, 2020
hausera kitchen and bath retailer has launched nationally

After a year of monitoring customer feedback and tweaking its website, kitchen and bathroom product retailer Hausera is launching its online sales platform nationally. 

The site is about ease of experience—not only in navigating the platform, but actually making a purchase. “We spent a lot of time doing customer research understanding how customers shop for our products,” says Wesley Ward, vice president of marketing and merchandising at Hausera. “We have gone much deeper than other sites building our content on our product category pages.”

Hausera’s site is separated into four sections: Bathroom, Kitchen & Bar, Laundry, and Inspiration. Each category has an array of more descript sub-categories, which lead you to products (except for in the case of “Inspiration”). Products can be further filtered by categories (including “parts,” such as if you’re looking for a replacement spout), brand, finish, texture, and style. Some products have more filters than others, depending on applicability. 


In its search results, Hausera includes not only product options but also related-content options.


The platform is perhaps most unique in the insights and guidance, and “inspiration,” that it offers alongside the shopping experience. Hausera has teamed up with design experts, who provide blog content (i.e., insights, guides, and trends), choose “favorite” products, and help design “room inspirations”—which are product selections curated by room style. There are currently 25 room style options—styles like “Clerestory classic bathroom” and “Airy Farmhouse Kitchen”—and Ward says there are more to come. “We plan to add new rooms each month and will continue to add new features to the Hausera shopping experience.”

While Hausera currently deals in only kitchen and bathroom products, Ward admits a more inclusive long-term vision. “We are focused on providing value to homeowners and designers working on home remodel projects,” he says. “Our current assortment is plumbing focused, though we plan to expand into new categories such as lighting and hardware to continue to support customers who are working on home projects.”


written by

James F. McClister

James McClister is managing editor for Professional Remodeler.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

Color of the Year 2024 Announced by Sherwin-Williams

The color is set to mimic ever-present peace

Insights for Designing Outdoor Kitchens

Was the pandemic-fueled thirst for outdoor kitchen remodels and additions a fluke, or is it here to stay? Plus: The top design considerations for outdoor kitchens

Home Run Remodeling Lessons: The New American Remodel 2023

A final look at The New American Remodel 2023

Webinar: From Disjointed Design to Cohesive and Efficient—The New American Remodel 2023

Access the recording for the first The New American Remodel webinar held on March 8 at 2 pm CT

4 Award-Winning Remodeling Projects to Inspire

This selection of Best in American Living Award winners showcases balancing of original character with modern-day design

The New American Remodel 2023: Lake House Challenge

The New American Remodel 2023 is the epitome of what a great design-build team can accomplish when faced with tough and unexpected problems

Top 2023 Kitchen Design Trends

What do designers say about kitchen design in 2023?

Detailed Design: Benefits of Biophilism

See the details our Model ReModel contractors chose to infuse nature into their ADU

The New American Remodel 2023: Fixing Flaws

A lot of thoughtful problem-solving went into this Florida remodel

Innovative Products: SPAN Smart Electric Panel

This company seeks to reinvent the capabilities of electrical panels

Advertisement
boombox1 -
Advertisement
boombox2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -