flexiblefullpage
interstitial1
Currently Reading

Green Marketing from Professional Remodeler's 2008 Remodeler of the Year

Advertisement
billboard
News

Green Marketing from Professional Remodeler's 2008 Remodeler of the Year

Every remodeling company needs to tout its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.


By Michael R. Morris, Editor in Chief October 31, 2008
This article first appeared in the PR November 2008 issue of Pro Remodeler.

Marketing to the environmentally conscious consumer in the Pacific Northwest is like trying to perform a magic show in front of an audience of magicians. With every company seemingly touting its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.'s needs to make its message as relevant and genuine as possible.

Kelly's greatest challenge is conveying this message in a compelling and effective way to the savvy and increasingly skeptical homeowner in the Portland, Eugene and Bend, Ore., markets it serves. We think they've succeeded.

Marketing piece for Neil Kelly Co.

Neil Kelly Co. has strengthened its reputation with strategic advertising

Tags


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2

Related Stories

Latest Private Equity Activity Signals Continued Strength in Home Improvement

A hot month for private equity means the industry remains opportunity-rich

Pro Remodeler Wins Two Prestigious Jesse H. Neal Awards

The editorial team was honored with one of B2B journalism's most prestigious awards in the categories of Best Subject-Related Package and Best Range of Work by a Single Author

Business Coach Cited in Attorney General Lawsuit Against Contractor

A New England contractor faces a civil suit alleging his company’s growth was tied to a business coach with a model that “encourages fraud"

Harvard Says Remodeling Spending Downturn to Slow

Could the drop in remodeling spending from post-COVID levels regulate soon?

Power Home Remodeling Now Offers Subsidized Childcare

The home improvement giant's move seeks to address a greater industry issue

Contractor Facing Lawsuit in ‘Major Case’ by Ohio Attorney General

An Ohio custom builder and remodeler faces a lawsuit after alleged losses exceeding $1 million

Learn from the Best in Home Improvement and Remodeling

This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.

Registration Open for The Pinnacle Experience 2024

Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.

Marvin Releases Switchable Privacy Glass Window

The privacy glass windows can be purchased from Marvin's Direct Glaze windows

Gas Ban in New Construction Considered by Chicago

The mayor-backed ordinance would impact all new construction

Advertisement
boombox2
Advertisement
halfpage2
Advertisement
native1

More in Category




Advertisement
native2
Advertisement
halfpage1
Advertisement
leaderboard1