The right appliances are often the key to a kitchen remodel: Refrigerators, dishwashers, ovens and ranges all play a big part in how a design comes together. Yet consumers are often the driving force behind the appliance choices made, and with so many different manufacturers, products and options available, it becomes the remodeler’s job to help consumers narrow down their search.
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Most appliances cater to and meet the same basic desires of homeowners: quiet, efficient, reliable and convenient. Once past the basics, however, there are still numerous options, and manufacturers are finding ways to differentiate their new products. With increased awareness in environmental and economic conservation, appliances that save on energy - water and electricity - have become a major focus for manufacturers.
"It’s just starting to catch on," says Mitchell Isert, marketing manager for the Whirlpool Corp. "[Energy-efficient appliances] have been out there for about five years in refrigerators, and about two years in dishwashers, but they’re still on the upswing. Power companies are just now reassessing and looking at what they’re going to do with the Energy Star rating."
The Energy Star label was created by the U.S. Environmental Protection Agency and the U.S. Department of Energy to help consumers identify products that are energy-efficient and environmentally friendly. Currently, dishwashers, refrigerators, clothes washers and room air conditioners are all eligible to receive an Energy Star rating. Clothes dryers, ovens, ranges and water heaters have not yet had standards set.
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Although many Energy Star-rated appliances are more expensive to purchase initially, both manufacturers and government agencies agree that the savings on utility bills will make up the difference in cost over time. These appliances incorporate shorter wash cycles and customized features that enable appliances to use the right amount of energy for the right tasks. For example, an Energy Star-rated refrigerator might incorporate several "zones" of variable temperature, keeping different types of food fresh, without wasting energy that isn’t needed to cool food elsewhere.
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"When we design a product and make it very energy efficient, it’ll save energy and water. But it also performs its jobs, and does a good job," says Doug Ringger, director of research and development for Maytag. "The designs of products like these are more expensive and more costly to manufacture, so the cost is higher. But there’s certainly a payback. If an appliance retails for $1,000, but the consumer can save $100 a year, they can see that payback."
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Saving the energy consumers spend using appliances can also result in utility savings. Energy conservation is one way that manufacturers are meeting the "unspoken" needs of homeowners. Many Energy Star-rated appliances also feature ergonomic and convenience options that make appliances easier to use as well as more environmentally sound. Dishwashers that pre-rinse automatically, ovens with two cooking zones, zoned refrigerators, and stacking washers and dryers all use customized features to meet both demands.
"As consumers realize these performance advantages and the cost advantages, the appliances seem to pay for themselves," says Ringger. "Some aren’t willing to invest the money, so it is not an overnight change, but we will be looking for other ways to reduce energy use in all of our appliances. The trend is toward higher efficiency in all product categories."
Consumers want products that are water- and energy-efficient, but few are aware that new products can save on resources and still get the job done