Facebook is rolling out to its messenger two new features designed to help businesses more easily generate leads and book appointments.
Currently in beta, the updates will introduce a lead gen conversation template for the platform’s automated messenger and an appointment booking interface that integrates with a business’s calendar system. Two different major companies—General Motors and Sephora—have already served as guinea pigs for the updates. Using a lead gen template, GM generated 3,000 leads over eight weeks, with a conversion rate 30% higher than its other digital marketing channels. Using the booking interface, Sephora saw in-store bookings increase by 60% compared to other channels.
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