In the lastest Exterior Medics Presents FAQs, a YouTube series created by home improvement company Exterior Medics, co-owners Joe LeVecchi and Mark Watson sit down in a one-on-one style to answer the question: How can you know if you need to replace your roof?
It's a simple enough question for a veteran roofer to answer. LeVecchie and Watson bring up discoloration from black algae (i.e., the black-streak effect) as well as missing shingles and exposed underlayment. The video is under three minutes, it's well shot, and the information is easy to understand. We bring it up not because we think home improvement contractors don't know how to spot an aging roof, or one in need of repairs. We know they do, as do the guys at Exterior Medics, who present the information as stuff homeowners should know. We bring it up because it's a great example of how home improvement contractors can use YouTube—currently the most popular social media platform in the country—to simueltaneously educates consumers (so they better know when they need to hire a contractor) while cultivating the company as industry thought leaders and authorities on all things roofing (and home improvement).
Take notes, readers (and watchers).
Add new comment
Related Stories
Making A Basement Livable And Comfortable
This guide—taken from content on Protradecraft.com—shows how a remodeler retrofits footings then insulates the slab.
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
Peppermill Finish
NAHB: Remodelers Face Challenges and Opportunities
Remodelers face a uniquely strong market yet remain challenged by codes and costs
Selling Your Company to Your Team
From company valuation to terms of the transfer, here’s a look at how three different remodelers made the deal work
Re-Bath Expands its Reach with New Franchise
The company signs a deal with brothers who are first-time franchisees
Pro Remodeler’s 2024 Pinnacle Experience Reaches New Heights
The sold-out event covered leadership, lead gen, sales, and technology
Brian Gottlieb Receives Remodeling Mastery Award
Presented by industry icon, Mark Richardson, the award celebrated Gottlieb’s extraordinary impact on remodeling
What's Beyond the Hammer?
Working with Brian Gottlieb on the book Beyond the Hammer provided a masterclass on how to build an aligned team
5 Counterintuitive Strategies to Improve Your Business
Follow these strategies to inspire employees, instill trust, and beat the competition